(Remember! In case, you don’t want to miss out on your important stories, make sure to turn on Auto Archive feature for your stories. Moreover, you can also name the highlights as per your liking.Īpart from your Instagram posts, highlights are a way to display your most interesting content to your followers. Users can change the cover of the highlight to express their content creatively. Tap on the same and select the stories from your archive you want to save on your highlight. When you go to your profile, you will see a small circle on the far left titled New. You can view the highlights on your profile. Highlights are the stories you uploaded and saved. With the help of highlights, you can save these stories forever on your profile. What are Instagram Stories Highlights?Īs we all know, stories on Instagram last for 24 hours only. Right from what are Instagram stories highlights to why they are important, we shall give you details on everything! Already hooked? Let’s begin. In this blog, we will focus on one very interesting aspect of Instagram and that is Instagram stories highlights. Well, needless to say, Instagram is a must-have platform for all marketers out there who want to increase their reach. After the TikTok ban in India, Instagram smartly launched Reels which further increased its domination in the social media sphere. The lockdown increased the scrolling time and also gave rise to many new content creators and users. The pandemic increased the screen time of most people around the globe and this benefitted Instagram on many levels. Instagram users are always on the lookout for new content and the platform heavily works on trends. Initially, no one ever thought that Instagram would surpass the popularity of Facebook but now brand marketers rank Instagram as the most important platform to market on. The platform has been ruling the marketing world with its newly added features and updates. Instagram changed the social media landscape with its content curating features- Instagram Stories, Instagram Reels, and so on. Talk about marketing on social media and Instagram is one platform that you cannot ignore.
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